š Recommerce Growth and Penetration
Recommerce reached $109B in GMV in 2024, growing 20.8% year-over-year.
It now accounts for 12.6% of Europeās total online GMV, doubling from 5.7% in 2020.
Fashion & beauty recommerce is set to hit 6.9% penetration by 2025, up from 4.3% in 2020.
Top 100 marketplaces, including Vinted and eBay, generated $68.6B in turnover, up 19.1%.
ā»ļø Sustainability Driving Consumer Trends
85% of European consumers regularly engage in secondhand buying or selling.
Circular economy practices and digital passports (QR codes, NFC tags) enhance transparency.
Platforms like Vinted lead with 100% sustainable models, earning full GMV credit.
Subscription models make secondhand shopping accessible and popular.
Is recommerce becoming your first shopping choice?
