Here's a condensed overview:
📈 Overall Satisfaction:
🏆 Marketplaces lead with 80% customer satisfaction.
🛍️ Retailers are close behind at 76% satisfaction.
🌐 Brand websites/apps show 72% satisfaction, hinting at improvement opportunities.
🏅 Category Winners:
📱 Fashion and Electronics: Marketplaces outshine with up to 10 p.p. higher satisfaction vs other channels
🥕 Groceries and Home Goods: Retailers have a slight 1p.p. edge.
🔌 Electronics: D2C brands trail in most categories.
Takeaways for E-commerce Pros?
🔍 Focus on User Experience: Enhancing the shopping journey is key🎯 Specialize and Personalize: Target specific niches and customize experiences
📊 Use Data Wisely: Leverage analytics to refine offerings and customer journey
