Zalando platform strategy Out, Ecosystem In🔄

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Artur Stańczuk
March 17, 2024
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Summary:

Zalando, Europe’s leading online platform for fashion and lifestyle, showcased their revamped business approach at a Berlin press conference on Wednesday. The move signals a shift from a platform-centric model to an integrated ecosystem, a transformation that reflects the brand's anticipation of evolving market dynamics and consumer expectations.

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