Perfect Corp. acquired Wannaby to expand into luxury segments like shoes and bags. This move enhances digital shopping for Farfetch and 30+ luxury brands.
Perfect Corp. has acquired Wannaby, a leader in virtual try-on and fashion digitalization solutions. Wannaby has worked with over 30 luxury brands, providing immersive tech for shoes, bags, and apparel. This deal marks Perfect Corp.'s first foray into broader luxury markets. It aligns with their vision to innovate in the beauty and fashion tech spaces. Wannaby’s solutions have redefined online shopping for luxury, making it more interactive and customer-friendly. The acquisition also strengthens Perfect Corp.'s position as a leader in beauty tech.
Wannaby's existing partnership with Farfetch will deepen post-acquisition. Farfetch plans to keep using Wannaby’s tech to create a richer digital shopping experience. Alice Chang, CEO of Perfect Corp., highlighted this synergy as a step toward a shared vision for fashion technology. This collaboration bridges the gap between luxury fashion and advanced tech. It also hints at more joint ventures to enhance online retail for high-end consumers.
The deal allows Perfect Corp. to enter markets beyond beauty, diversifying its portfolio. Wannaby’s tools for virtual try-ons are set to revolutionize how consumers shop for shoes and bags. Alice Chang noted, "This demonstrates our commitment to innovation." For Perfect Corp., the acquisition is a pathway to serve clients across multiple industries with cutting-edge solutions. Fashion and beauty now converge under one tech umbrella.
Perfect Corp.’s move highlights the growing demand for interactive digital solutions in fashion. With over 30 luxury brands already leveraging Wannaby, the possibilities are vast. The acquisition strengthens the digital transformation of shopping experiences. Combining Perfect Corp.’s beauty tech expertise with Wannaby’s innovations sets the stage for further advancements. Future developments may see broader integrations across e-commerce platforms worldwide.
How will virtual try-ons shape the future of fashion?
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