1️⃣ Background 🌍
Packmatic, a SaaS-enabled B2B digital packaging platform, has raised €15M to expand across Europe. This move addresses the packaging industry's challenges, such as high supply fragmentation and lack of digitalization, which hampers price transparency and efficient sourcing.
2️⃣ Market Impact 💼
The packaging market, worth €1T globally, is ripe for digital transformation. Packmatic's platform connects over 300 suppliers, promising over 15% cost savings.
3️⃣ Strategic Goals 🎯
Matthias Geiss, Packmatic’s co-founder, emphasizes their mission to streamline the disjointed packaging sourcing process, especially for SMEs. Their data-driven approach is set to deliver cost savings, efficiency, and aid companies in achieving their environmental objectives.
4️⃣ Investor Insights 💡
EQT Ventures and other investors see great potential in ability to digitize the fragmented and opaque European packaging market.
5️⃣ Industry Trends 📈
Packmatic's funding reflects a broader trend of digital innovation in traditional industries. With increasing consumer demand for sustainable packaging, packaging platforms and marketplaces are well-positioned to lead the market transformation.
Do you think packaging marketplaces and solution could change forever the way companies buy packaging
