📅 Launch Date and Key Features
On July 12, OTTO will launch its new app, "OTTO Live Shopping for Apple Vision Pro." This app lets users experience products in 3D during live shopping shows using augmented reality (AR). Initially, the app features products from LEGO and Miele. It was developed by Otto Group Digital Consulting and integrates the MOVEX Live Shopping software from Otto Group Solution Provider (OSP).
🔧 Intuitive User Experience
The app is designed for easy use with the Apple Vision Pro. Users can navigate shows, view products in 3D, and make purchases instantly. OTTO promises delivery within one to two days in Germany. The app is free on the Apple Vision Pro App Store. Jörg Heinemann, Innovation Evangelist at OTTO, says, "Customers can now view and place products virtually in their own homes, offering an experience close to shopping in physical stores."
👀 Enhanced Shopping Experience
OTTO's new app aims to revolutionize online shopping. The Apple Vision Pro's high-end technology allows real-time integration of animated 3D models, offering a realistic shopping experience. "The new technology enables online retailers to get closer to products than ever before," says Jörg Heinemann. Customers can see features and details previously only visible in physical stores, significantly enhancing the shopping experience, especially for furniture.
📈 OTTO's Commitment to Innovation
Since its launch in 2021, OTTO's live shopping concept has expanded across various platforms. In January, OTTO launched a live shopping app for Apple TV. OTTO's live shopping features are integrated into its iOS and Android apps, reaching up to 100,000 viewers per show. The new Apple Vision Pro app will initially feature LEGO and Miele products, with plans to add more brands and categories soon. OTTO continues to innovate, making online shopping more interactive and engaging.
Will you try OTTO's new AR shopping experience?
