Italian firm Movopack raised $2.5M to launch circular e-commerce packaging in the UK. Backed by 360 Capital, the funding supports eco-friendly solutions as EU rules tighten on packaging. Movopack's reusable design cuts CO₂ by 84%, with Royal Mail as a partner.
Italian company Movopack has raised $2.5M in a seed funding round led by 360 Capital. The round also included Greiner Innoventures and Techstars. Movopack will use the funds to launch its circular e-commerce packaging solutions in the UK. The initiative addresses an alarming global packaging waste crisis, with 1.7 billion pieces of plastic discarded weekly. The EU’s regulations require 10% reusable packaging by 2030, increasing to 50% by 2040. Movopack aims to help e-commerce companies meet these goals with cost-effective, returnable packaging.
Movopack’s packaging uses recycled PET bottles and woven polypropylene. Each package lasts up to 20 uses, significantly outperforming standard single-use cardboard. Life Cycle Engineering research shows Movopack reduces CO₂ emissions by 84%, energy use by 80%, and water consumption by 76%. The Milan-based firm has already partnered with over 100 global brands, including Diesel and Marni. Co-founders Tomaso Torriani, Alberto Cisco, and Andrea Cipollone envisioned a future where sustainable practices became the norm.
Movopack will collaborate with Royal Mail to introduce its products in the UK. With access to 115,000 postboxes, consumers can return packaging easily. Tomaso Torriani stated, “Royal Mail’s network ensures seamless returns.” The UK expansion is Movopack’s first step outside Italy, timed perfectly as UK consumers demand greener solutions. The partnership ensures that sustainability is convenient for customers and e-commerce businesses alike.
Movopack co-founder Torriani emphasized that the funding validates their vision for circular e-commerce. “Consumers and brands want impactful solutions that don’t harm the environment,” he said. 360 Capital’s Lucrezia Lucotti praised Movopack’s potential to standardize sustainable practices globally. With EU laws and consumer interest aligning, Movopack is positioned to lead a transformative movement in packaging.
Can reusable packaging redefine e-commerce sustainability?
Each week we select most important sector news and statistic
so that you can be up to speed