📊 Mondelēz Unveils AI-Powered Marketing Platform
Mondelēz, the owner of Cadbury, is stepping into the future with a new AI platform to enhance its global marketing efforts. Launched on September 27, 2024, this platform, developed with Accenture and Publicis Groupe, is designed to create personalized content faster and more efficiently. This innovation is expected to revolutionize how Mondelēz reaches its consumers by making marketing efforts more relevant and timely.
🤖 Partnerships with Accenture and Publicis Groupe
Accenture, a longtime partner of Mondelēz, will assist in scaling and activating this platform through extensive training and adoption strategies. Accenture's Venky Rao highlighted the platform's ability to drive innovation by leveraging data and AI to gather insights, enhance processes, and enable real-time testing. Publicis Groupe, on the other hand, will lead the execution of the gen AI foundation, which will power the creative assets used in marketing campaigns. Together, these collaborations aim to redefine consumer goods marketing.
💡 Benefits for Consumers and the Brand
The new platform enables Mondelēz to scale content creation rapidly, allowing for higher degrees of personalization. Consumers will receive messages tailored to specific moments, such as birthdays or snack time, enhancing their engagement with Mondelēz products. Jon Halvorson, Mondelēz’s SVP of global consumer experiences, emphasized that this approach will empower the brand's presence in the market, maintaining brand integrity while driving business value.
🌐 The Future of Consumer Goods Marketing
Scott Hagedorn of Publicis Groupe described the initiative as a game-changer in consumer goods marketing, bringing together the best capabilities under a holistic approach. The platform's use of gen AI, data, and technology sets a new standard for how brands interact with consumers, making Mondelēz a leader in the digital transformation of marketing. This initiative represents a significant shift in how consumer goods companies will approach marketing in the years to come.
Will AI-driven personalization redefine how you interact with brands?
