🛠️ Major Restructuring Underway
Migros, Switzerland's largest retail company, is undergoing a significant overhaul. The company's strategy includes shutting down several online stores as it realigns its business focus. As part of this, the Café Royal online store will close on September 25, 2024. Customers will need to purchase their favorite coffee products from galaxus.ch or migros.ch. Despite the expansion halt of Coffee B, Migros will continue running its coffeeb.com online shop.
🏃♂️ SportX and Bike World Closures
The SportX online shop will close by February 2025, following the acquisition of the brand by Ochsner Sport. The closure will be synchronized with the shutdown of SportX physical stores. Similarly, the Bike World online store, now under Thömus AG, will be rebranded as "Thömus-Bike-World" in March 2025. Migros customers will receive further updates as these closures approach.
🔌 Melectronics and Micasa Already Gone
In a quieter move, Migros has already shut down its Melectronics online store after selling the brand to Media Markt in June 2024. The closure is part of a broader effort to streamline operations and reduce costs. Additionally, Migros is looking to sell its Micasa furniture stores, along with their online platform, and the Do it + Garden home improvement centers. The fate of these stores is still uncertain as Migros seeks potential buyers.
💰 Financial Impact Remains Unclear
While Migros is clearly committed to reducing its digital footprint, the financial savings from these closures have not been disclosed. The company continues to explore the sale of other assets, including the Hotelplan Group and its associated travel platforms. The restructuring marks a significant shift for the retailer as it navigates a rapidly changing market environment.
How will Migros’ online closures impact your shopping habits?
