📈 Rapid GMV Growth
Mavely, a social commerce app empowering everyday influencers, reported a gross merchandise value (GMV) run rate of over $675M. This marks a 175% increase from the previous period last year. The app’s take rate ranges between 10% to 40% of GMV, showing its strong earning potential. As influencer marketing grows, Mavely’s unique model, which focuses on micro- and nano-influencers, is gaining traction in a market expected to hit $24B by the end of this year.
🏅 Inclusive Influencer Model
Unlike other platforms that require a large following, Mavely allows anyone to join, offering at least 5% commission for sharing shoppable links. The platform supports over 85,000 creators, who can earn up to 70% commission depending on the retailer. Influencers can also access brand campaigns, exclusive promotions, and a monthly bonus program. From January to July alone, Mavely paid out more than $16M to its users.
💼 Strategic Growth and Meetups
Mavely’s recent GMV milestone aligns with the launch of its new Meetups offering. These in-person events, starting in July, connect influencers with peers and companies. The platform has already hosted two events, with five more planned. Mavely’s innovative approach to influencer marketing and community-building sets it apart from competitors.
🔗 Founding and Acquisition
Founded in 2019 by Evan Wray, Peggy O’Flaherty, and Sean O’Brien, Mavely has quickly gained momentum. It was acquired by Nu Skin Enterprises through its investment arm, Rhyz. Wray and O’Brien’s prior success with Swyft Media, acquired by Monotype Imaging, indicates strong leadership. With $2M in funding from PivotNorth Capital, Mavely is well-positioned for continued growth in the influencer marketing space.
What impact could Mavely’s growth have on influencer marketing?
