📊 Global Marketplace Trends
- Global marketplace growth increased by 0.8% YoY.
- Traffic dropped by 5% in 2022 but started to recover in 2023.
- India fell to 8th rank, below the UK and Germany.
- The US holds 24% of global traffic despite a 1.3% decline.
- Canada entered the top 10, now 10th with a 2.4% share after a 3.5% rise.
🌍 Opportunities in Growing Markets
- Russia leads with a 12% increase in visits, recovering from past declines.
- Netherlands, Italy, and France show strong performance in the EU.
- Canada, Mexico (6% growth), and Colombia (3% growth) are promising in the Americas.
- Japan joins the top 10 with significant traffic and 3% growth.
🚀 Fastest Growing Platforms
- Temu grew 839% in a year to 4.3B visits, now 5th largest globally.
- AliExpress grew 10% YoY to 5.6B visits, driven by various factors.
- Other rising stars: Ozon.ru, Shoppe, Amazon, Wildberries.
🌐 Temu's Impact on AliExpress
- Temu’s US launch caused initial drops in AliExpress traffic.
- AliExpress rebounded since Feb 2023, benefiting from Temu's presence.
- Temu attracts Baby Boomers and Gen X with low prices.
- Nearly half (48%) of AliExpress visitors are 34 years or younger.
Can AliExpress maintain its growth amidst rising competition?
