1️⃣ AI's stylish entrance 🤖
Mango has been on the cutting edge of fashion and technology, blending machine learning with style since 2018. Their focus? Empowering their workforce with 15 digital intelligence platforms, from dynamic pricing with 'Midas' to personalized shopping experiences via 'Gaudí'. This digital evolution is part of a grand plan to outshine fast-fashion titans like Shein and Temu, focusing on efficiency, creativity, and strategic market positioning.
2️⃣ Beyond the runway 🏭
The technology tale doesn't end with customer-facing innovations. Mango is also enhancing in-house processes and supply chain visibility with RFID technology, ensuring real-time tracking of products from manufacture to sale. This initiative is mirrored in their sophisticated order management system, providing a real-time commercial stock view and digitizing the industry's key informational assets.
3️⃣ Record-breaking success 🌟
Mango's strategic AI integration paid off with a record $3.39B in sales for 2023, bolstered by its U.S. market expansion. Notably, the 'Midas' pricing platform has been instrumental, allowing Mango to adjust prices dynamically and achieve a 46% price increase in its 2024 spring collection in the U.S. This success showcases Mango's ability to leverage AI for competitive pricing strategies and market adaptation.
4️⃣ The future of fashion AI 🚀
The horizon looks promising for Mango, as it continues to explore AI's potential in fashion design and production. With platforms like 'Inspire' supporting creative processes and 'Lisa' enhancing internal communications, Mango is setting the stage for a future where AI is an integral part of the fashion industry's fabric, from trend analysis to customer feedback incorporation in the design process.
Will AI be the future of fashion design?
