Monthly subscription offers enticing perks like zero service fees on One Time Card use, double rewards points, and exclusive brand discounts.
Klarna Plus aims to enhance user experience, especially for loyal customers, by eliminating service fees and doubling rewards on purchases from major brands.
This launch is a strategic move to increase recurring revenue, providing stability as Klarna approaches an anticipated IPO, signaling a shift in their revenue model.
David Sandstrom, Klarna's CMO, emphasizes the plan's alignment with consumer demands for an enriched shopping experience, targeting 37 million U.S. users.
Klarna's shift towards a subscription model indicates a focus on predictable, stable revenue streams, a key factor for potential investors in the IPO.
Klarna's expansion of its high-yield savings account to markets beyond Germany and Sweden reflects its growing global influence in the fintech sector.
Will Klarna Plus strengthen Klarna's position in the competitive fintech market
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