Instacart's dive into sales data reveals the unique shopping habits of U.S. states. Arizona loves booze delivery, Colorado orders dry mouth relief and frozen burritos, and Michigan surprises with orders for ice cream scoopers and kettlebells.
Since its launch in 2012, Instacart has delivered over one billion orders. To mark this milestone, they explored the peculiar shopping habits across the U.S. Arizona tops the charts for alcohol delivery, embracing everything from light lager to nonalcoholic wine. Meanwhile, Illinois shows a refined taste for sauvignon blanc and small-batch bourbon. But the curiosity doesn't end with beverages; some states have shown an unmistakable inclination towards non-edibles like kettlebells and ice cream scoopers in Michigan.
Regional tastes vary dramatically, highlighting the cultural mosaic that is America. Colorado's penchant for dry mouth relief products and frozen burritos might have you giggling, while Nevada’s top deliveries include styling gels and contraceptives, hinting at a state that’s always ready for a night out. New Jersey's love for Italian cheeses speaks to its culinary traditions, and Kansas’ obsession with salsa adds a spicy twist to its Instacart carts.
Alaska and Maine prove that pet love transcends geographic boundaries, leading in dog and cat supply deliveries, respectively. It's not all food and furry friends, though; Michigan's diverse order list, including vinyl flooring and windows, showcases the unpredictable nature of online shopping. Whether it's home improvement supplies or fitness gear like kettlebells, Instacart's data provides a snapshot of America's eclectic and sometimes bewildering shopping preferences.
Instacart's exploration into our grocery carts reveals much more than just our eating habits; it showcases the diversity of lifestyles across the U.S. Whether you're in a state that craves comfort food or one that prioritizes pet care, Instacart's billion-order milestone illuminates the unique character of each state. Next time you place an order, remember, you're contributing to the tapestry that makes up America's shopping habits.
Does your state's Instacart preference surprise you?
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