Instacart makes strong push with ads beyond its platform, targeting Google and smart carts.

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Artur Stańczuk
January 21, 2024
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🇺🇸 Instacart makes strong push with ads beyond its platform, targeting Google and smart carts. Instacart's dual ad strategy: leveraging shopper data for Google Shopping campaigns and introducing ads on AI-powered smart carts. Aiming for greater market reach and enhanced shopping experiences, Instacart's approach reflects a dynamic shift in retail advertising.

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