📈 Online grocery sales hit a record
Online grocery shopping is booming, with October 2024 sales reaching $10.5B, according to Brick Meets Click and Mercatus. This surge comes as providers like Instacart, DoorDash, and Shipt innovate to attract price-conscious customers. Promotions and e-commerce subscription programs have played a big role in this growth. For consumers juggling tight budgets, these developments offer a lifeline.
🛒 Instacart introduces affordability tools
Instacart is doubling down on affordability with several new tools. Its Super Saver option now accounts for 20% of orders by price-sensitive users. CEO Fidji Simo shared that features like waived fees for next-day delivery and personalized discounts boost customer retention. Additionally, the company’s Caper Carts include gamified rewards, and its partnerships now offer Kroger loyalty perks and SNAP acceptance. Eversight, Instacart's pricing software, helps retailers dynamically adjust prices, making online shopping more competitive with in-store pricing.
📱 DoorDash revamps search and delivery
DoorDash is upping its game with tools that make grocery shopping smarter. Its redesigned search lets users compare prices and delivery times across retailers in one view. The improved DoubleDash feature allows bundling items from multiple stores into one delivery, cutting down costs. These updates, paired with seasonal promotions, aim to boost value for shoppers during the holidays and beyond.
🎯 Shipt joins the holiday savings race
Target-owned Shipt is offering deep discounts this holiday season, including $15 off orders of $60+. With deals at Target leading up to Thanksgiving, the platform hopes to stay competitive in the affordability race. These moves underline the trend of third-party providers focusing on value-driven customers, especially during peak spending seasons.
How will online grocery platforms keep prices low?
