🛍️ IKEA's Virtual Store Launch
IKEA is entering the gaming world with 'The Co-Worker Game' on Roblox, launching on June 24th, 2024. This marks IKEA's first mainstream gaming venture. Players will immerse themselves in the IKEA work environment, where career progression is dynamic and lateral moves across departments are encouraged. Applications for paid virtual co-worker roles opened on June 3rd and will close on June 16th, 2024.
💼 Paid Virtual Co-Worker Roles
Starting today, IKEA fans can apply for one of 10 paid virtual co-worker positions in the game. These roles allow players to help customers, showcase their skills, and potentially move to different departments, mimicking real-world career paths at IKEA. Virtual interviews for these roles will take place between June 14th and June 18th, 2024. Successful applicants will be compensated at an hourly rate equivalent to IKEA's real-world co-worker pay.
🌐 Exploring the Virtual IKEA World
In the virtual IKEA store on Roblox, players can explore various departments, including the Swedish Food Market and Bistro, where they can serve IKEA's famous meatballs. The game also features multiple showrooms where players can organize spaces using popular IKEA products like HEMNES. Additionally, players can earn exclusive IKEA user-generated content (UGCs) by participating in the game.
🗣️ Official Statements
Darren Taylor, Country People and Culture Manager for IKEA UK and Ireland, stated, "We’re excited to launch paid work on Roblox to showcase how we do careers differently, bringing our unique careers philosophy to life. At IKEA, there is no set route to career progression. Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game or in the real world." The game is developed by The Gang, a Swedish game design company.
Would you work in IKEA's virtual store on Roblox?
