🛒 Harrods Launches New Digital Platform
Harrods, the iconic British department store, has just launched an innovative e-commerce platform, developed in partnership with tech firm Scayle. This partnership, called "strategic" by Harrods, focuses on elevating the online luxury shopping experience. Caitlin Innes, Harrods’ chief digital and customer officer, praised Scayle for enabling “intuitive management of multiple categories on a global level.” The platform aims to deliver a premium, seamless shopping experience for Harrods' customers.
🚀 Custom Features and Global Potential
The new platform integrates multiple custom features powered by Scayle, such as product information management, shop management, and a sophisticated order management system. To enhance user engagement, Scayle also built custom landing pages, a headless frontend, and an integrated ERP that connects smoothly with third-party systems. These features will be pivotal as Harrods expands its digital footprint in high-value regions like the US and the Middle East.
📱 Future Innovations and Mobile Expansion
Harrods and Scayle plan to launch a native mobile app as the next phase in their partnership. This app will support Harrods’ goal of reaching customers through more digital channels, improving mobile accessibility, and expanding its presence globally. “We were pleased to launch the new platform at speed, achieving a successful migration,” Innes said, emphasizing the efficiency of Scayle’s approach. Both companies plan to optimize the app experience to align with the premium in-store experience.
🌍 Next Steps: Multi-Channel Rollout
With the platform’s successful launch, Harrods aims to create “an experience-driven buyers’ journey” across all its channels, integrating in-store and online shopping experiences for clients worldwide. The US and Middle Eastern markets are key focuses for Harrods’ digital expansion. The retailer looks to further invest in innovative solutions that will “deliver premium experiences” on a global scale, combining Harrods’ luxury standards with Scayle’s technical expertise.
Will Harrods’ luxury e-commerce platform boost global sales?
