Grocery Retail Media Report🧃

By

Artur Stańczuk

November 3, 2024

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0

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Source

grocerydive.com

Summary:

The recent "State of Digital Grocery" report from Grocery Doppio reveals insights on retail media networks in U.S. grocery, highlighting an $8.5B growth opportunity as retail media integration becomes a critical focus for grocers and brands.

Deep Dive:

U.S. grocery retail media is valued at $8.5B, set to double in 18 months.

73% of grocers now see retail media as a C-level priority.

88% rank media monetization as a top growth driver.

93% of CPG brands seek digital-store integration for ad strategy.

Shopper engagement with in-store media has jumped 38% in a year.

Is in-store media shaping your grocery experience?

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