1️⃣ Swiping into Style
Imagine swiping right on that sleek jacket or left on those too-bright sneakers—well, Google's latest feature turns this into reality for U.S. shoppers. With a simple swipe, users can now rate apparel, shoes, and accessories, enhancing the search giant's recommendation system. This new "style recommendations" tool appears when you search for items like "men's polo shirts," allowing a thumbs up or thumbs down rating directly from the search results.
2️⃣ Personalized Shopping Experience
After you've swiped through a selection of products, Google curates personalized shopping results based on your preferences. The feature remembers your likes and dislikes, so repeat searches will automatically display tailored style recommendations. This smart memory means less time sifting through unappealing options, making shopping efficient and more fun.
3️⃣ Managing Your Preferences
If you ever regret a thumbs up or wish to opt out of personalized results, managing your preferences is just a tap away. By accessing the three-dot menu next to a result and navigating to the personalization options in the “About this result” panel, you can fine-tune what you see or reset your preferences entirely.
4️⃣ Google's Competitive Edge
As AI continues to reshape how we shop online, Google's update solidifies its position against rivals like Amazon and Walmart. With over a billion daily shopping sessions and more than 45 billion products viewed, Google updates over two billion listings hourly, ensuring the latest pricing and stock information is at your fingertips.
Will Google's swipe feature change how you shop?
