1️⃣ The digital shift 📈
Here's the scoop: In 2023, the online shopping crowd in Europe thinned by a hair—just 1%, folks. But the core shoppers? Steady as a rock. These digital warriors, 70% of them, are not just browsing; they're wheeling and dealing on C2C platforms. And why? Because who doesn't love a good deal and a bit of decluttering? "Join the club," says Geopost, pointing to their E-shopper Barometer 2023. Over 24K savvy Europeans spilled the beans on their online habits, making this the go-to report for e-commerce trends.
2️⃣ Secondhand, first choice ♻️
Secondhand shopping isn't just a choice; it's a lifestyle for Europe's e-shoppers. A whopping 70% dabbled in the art of the online deal, with a third upping their secondhand spree. The motivation? Clearing out the old, making a buck, and snagging deals. The Dutch lead the pack, with 77% embracing this trend, proving that thrift is in. Germany, France, and the UK aren't far behind, showcasing a continental shift towards sustainable shopping.
3️⃣ Social media: The new marketplace 🛒
Last year, 70% of regular e-shoppers turned to social media for shopping inspo, with nearly half making purchases right from their feeds. "Social media is the new shopping paradise," declares Christopher Kowalewski, Group Social Media Lead. It's clear: scrolling through your feed isn't just for killing time; it's for filling carts.
4️⃣ Looking ahead 🔮
As e-commerce evolves, so do shopper preferences. With 44% opting for out-of-home delivery, convenience is king. And C2C platforms? They're not just a trend but a movement, with 72% of regular shoppers getting in on the action. "Is frugality the new hype?" one might ask. In Europe's bustling online marketplaces, the answer is a resounding "Yes." The E-shopper Barometer 2023 by Geopost doesn't just chart the present; it signals a future where every click is a vote for sustainability and savings.
❓ Are you team new or secondhand?
