🚀 Flipkart Introduces 'Kilos'
On February 2, 2025, Flipkart rebranded its grocery service to 'Kilos,' aiming to offer daily essentials at wholesale prices. This move is highlighted in the company's recent advertisements. YOURSTORY.COM
📱 App Interface Updates
In the Flipkart mobile app, 'Kilos' is marked with a 'NEW' tag. Tapping it leads to a refreshed interface. However, on the website, clicking 'Kilos' still directs users to the traditional Grocery page. YOURSTORY.COM
📢 Promotional Strategies
Flipkart is promoting 'Kilos' through its BIG Bachat Day Sale, offering discounts and deals. The company has also sent WhatsApp messages highlighting grocery deals at "wholesale prices." YOURSTORY.COM
🏃♂️ Quick Commerce Expansion
This rebranding comes about a month after ex-Dunzo CEO Kabeer Biswas joined Flipkart to work on the company's quick commerce offering. Flipkart has been expanding its 'Minutes' service, adding new categories and cities to its dark store network. They've launched quick medicine delivery in Bengaluru and Delhi, with plans to expand to other top cities. YOURSTORY.COM
Will 'Kilos' redefine your grocery shopping experience?
