🚀 Flipkart Rolls Out Quick Commerce
Walmart-owned Flipkart has launched its quick commerce service, "Flipkart Minutes," in parts of Bengaluru, delivering items like groceries and electronics within 10-15 minutes. This service includes free delivery on orders above $1.20. Flipkart joins India’s fast-growing quick commerce sector, which has thrived despite struggles in other countries.
📈 Quick Commerce's Growth in India
The quick commerce market in India is growing rapidly, with players like Blinkit, Zepto, and Swiggy Instamart leading the charge. Goldman Sachs valued Blinkit higher than its parent company Zomato's food delivery operations. Zomato's market cap reached $30B after a profitable quarter, highlighting the sector's potential.
🏆 Flipkart vs. Amazon: A New Battleground
Flipkart, while leading India's e-commerce market, sees quick commerce as a strategy to win over Amazon’s urban customers. Amazon, however, remains focused on same-day delivery for Prime members and has questioned the quality of products offered by fast delivery services.
🤔 The Bigger Picture
Amazon is in talks to acquire a stake in Swiggy, which recently filed for an IPO. Amazon’s bestsellers are increasingly available on quick commerce platforms, posing a challenge to its dominance. Flipkart's move signals intensifying competition in India's e-commerce market, particularly in urban areas.
Is Flipkart's quick commerce strategy a game-changer?
