1️⃣ The Future of Shopping 🛍️
Farfetch is changing the game with Wanna, their AR platform, unveiling a virtual try-on (VTO) feature specifically for luxury handbags. This innovative move, rare in the luxury market, lets shoppers try before they buy—virtually. With luxury bags' steep prices, the ability to "wear" a bag digitally before splurging is a game-changer. Wanna's tech aims to fill the gap in the online shopping experience, making it as rich and satisfying as the traditional in-store one. It's an exciting development, especially considering how essential the look and feel of a luxury bag can be to its buyer.
2️⃣ Tech Details Unveiled 📱
Designed for luxury brands lacking their mobile apps, Wanna's VTO tech is versatile, working across websites and using both front and rear smartphone cameras. It's not just about trying on; it's about integrating this digital experience into everyday shopping. This tool has been rigorously tested to ensure a seamless user experience, indicating Wanna's commitment to quality and user satisfaction. Plus, the AR experiences come with shareable links, perfect for marketing campaigns, newsletters, and boosting social media engagement.
3️⃣ What’s in Store? 👜
Currently, the VTO feature is available for crossbody bags, with plans to expand to more styles later this year. This strategic rollout highlights the potential for VTO technology to revolutionize how we shop for all kinds of accessories online. Farfetch's initiative with Wanna is a bold step towards blending technology with luxury fashion, ensuring customers can enjoy a richer, more informed shopping experience from the comfort of their homes.
Will AR change luxury shopping forever?
