🚀 Market Expansion
Expedia has expanded into the United Arab Emirates, its first new market in eight years, as announced at the Arabian Travel Market. The UAE's travel and tourism sector is worth $25B.
🌐 Visionary Growth
Rehan A. Asad, VP at Expedia Group, praised UAE's leadership and multicultural society for its industry growth, promising a strong partnership.
🔍 Tech Innovation
This month, Expedia will launch a Gen-AI enabled app in the UAE. The app includes ChatGPT for travel ideas and a Price Tracking tool to find the best flight deals.
🎥 New Campaigns
Expedia's new brand campaign, "Made to Travel," includes digital spots like "Chaos" and "Home." It emphasizes the emotional benefits of travel, set to expand across multiple channels.
How will Expedia's new app change your travel plans?
