🖥️ New Dashboard
eBay's new dashboard provides sellers with a streamlined solution to track and optimize ad performance. It includes a revamped Seller Hub marketing tab and a new advertising tab, giving one-click access to an upgraded dashboard. This offers a comprehensive view of campaigns and detailed reporting for easier analysis and adjustment. "Today’s recommendations" feature offers daily tips to help optimize campaigns and improve effectiveness.
📈 Advanced Tools
eBay has introduced several new tools for advertisers. The "suggested campaigns" tool creates ready-to-launch campaigns based on historical data and eBay best practices. Trend-based campaigns use eBay AI to uncover marketplace trends and build campaigns tailored to specific listings. Advertising insights help sellers stay updated with the latest news, research, and product announcements from eBay Advertising.
🔔 Real-Time Recommendations
Sellers now receive personalized recommendations and pop-up notifications in real time. This ensures they can quickly adapt their campaigns for better results. From the new dashboard, sellers can use three advertising solutions: Promoted Listings, Promoted Offsite, and Promoted Stores. Promoted Listings offer tailored AI-generated campaign recommendations, while Promoted Stores help build brand loyalty. Promoted Offsite uses a dynamic cost-per-click model that adjusts daily.
🗣️ Seller Feedback
Alex Kazim, eBay VP and GM of global advertising, stated, "At eBay Advertising, we are always exploring new ways to incorporate the latest technology and AI solutions to ensure our offerings are the best they can be for our sellers." He emphasized eBay's commitment to engaging with sellers to understand their needs and support their business growth. The new dashboard and streamlined experience combine advanced AI with a user-friendly interface to help sellers grow their businesses.
How will eBay's new ad tools impact your sales?
