1️⃣ A green ride through Singapore 🚴
Decathlon Singapore is taking a leap into the future of eco-friendly transportation by partnering with Carousell, a renowned recommerce marketplace. Together, they've launched an official store that breathes new life into second-hand bicycles. This initiative not only extends the lifespan of bikes but also aligns perfectly with Singapore's push towards more sustainable living habits. Imagine cruising down the Lion City's streets, knowing your ride contributes to a greener planet. That's the future Decathlon and Carousell envision.
2️⃣ How it works 🛠️
For those looking to part with their pre-loved bikes, Decathlon has made it incredibly simple. Sellers can directly schedule an inspection via the Carousell app, ensuring each bicycle meets a high standard of quality before being listed on the @decathlon_secondlife store. Each bicycle sold comes with a two-year warranty, offering peace of mind to buyers in the second-hand market. This process not only guarantees quality but also supports the circular economy.
3️⃣ Beyond the bike lane 🌍
"Sustainability has been a core tenet of Decathlon’s business," states Nathaniel Gregory, Decathlon Singapore's circular economy and services lead. By partnering with Carousell, whose community is deeply invested in the circular economy, Decathlon is expanding its reach to more individuals committed to making a positive impact on the environment. This collaboration is a significant step towards a sustainable future for the sporting industry and beyond.
4️⃣ A new era of resale 🔄
This partnership also marks the launch of Carousell Group's Brand Solutions, revolutionizing how brands can offer resale options. Tailored to meet the unique needs of each brand, this initiative provides a streamlined process for integrating resale into their business models, further benefiting eco-conscious consumers and the planet alike. "This partnership marks the first of many," says JJ Eastwood, senior vice president of brand solutions at Carousell Group, highlighting the mutual benefits for buyers, sellers, and the environment.
Will you switch to a refurbished bike?
