DHL global and European survey goes deep on cross-border and reveals exciting trends in global e-commerce, Lets deep dive into insights.
- 55% of global shoppers buy cross-border.
- MENA leads with 67% shopping abroad.
- APAC countries see 20% of Chinese and 23% of Thai shopping daily.
- UAE tops with 35% buying cross-border daily.
- Top destinations for cross-border shopping are:45% of Europeans shop from China.
- 28% of Europeans buy from the USA.
- Spain: 61% shop abroad, UK: 31%.
- UK favorites: 41% USA, 40% China.
European countries have diverse shopping preferences:
- Germany: 42% shop from China, 31% from USA.
- France: 48% from China, 21% from USA.
- Italy: 40% from China, 31% from USA, 30% from Germany.
- Spain: 56% from China, 21% from USA.
Europeans also shop within the continent:
- UK: 12% from Germany, 7% from France.
- Germany: 19% from the UK, 15% from Italy.
- France: 19% from Germany, 12% each from UK and Italy.
- Italy: 30% from Germany, 25% each from UK and France.
Why do you think MENA leads in cross-border shopping?
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