WSJ recently published great article analysing store brands perfromance vs national brands (like store coke vs coke) predominantly based on NielsenIQ data. Lets dive into main messages.
Store-brand goods now account for 22% of grocery spending, a record high.
Walmart's Great Value, Kroger's Private Selection, and Aldi brands are leading.
Prices for groceries rose 26% since 2019, making store brands more appealing.
65% of shoppers prefer store brands for lower prices, according to a Food Industry Association survey.
Consumers cut costs on other expenses like streaming services to afford groceries.
Walmart plans to launch a premium food line, Bettergoods, with items under $5.
Aldi to add 800 stores by 2028, with 90% of products as store brands.
Retailers like Trader Joe's and Lidl are attracting more foot traffic with private labels.
National brands like McCormick and Campbell Soup are feeling the heat.
Food manufacturers are offering more deals and smaller packages to compete.
How are store brands impacting your grocery choices?
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