Overall Marketplace Share: A Rising Force
š Significant Growth: Marketplaces now account for over one-third of ecommerce turnover in Europe, similar level to the US!
š Accelerating Pace: In 2023, the marketplace model outpaced traditional sales, growing by an additional 3 percentage points.
š Indicator of Change: This surge suggests a consumer shift towards marketplace platforms.
Geographical Variations: A Diverse Map
š Uneven Adoption: Marketplace penetration varies significantly, with France and the Netherlands at lower adoption rates of 29% and 28% respectively.
š Leaders of the Pack: Germany and Italy lead with robust marketplace shares of 42% and 43%.
āļø Balanced UK: The UK stands at a 36% marketplace share, reflecting a balanced ecommerce environment.
Fulfillment Business: The Expanding Frontier in EU
š¦ Dominant Models: In Ireland, fulfillment operations represent 55% of Amazonās model, highlighting integrated logistics preference.
š Growing Sector: Germany and the UK also see substantial Amazon fulfillment business at 39% and 49% share respectively.
š Emerging Players and Innovations: New entrants like TikTok and Zalando Zeos are reshaping the fulfillment landscape. TikTokās services captured 4% of the UK market in late 2023.
