Chinese brands surpass US sellers on Amazon, with 24.7K making $1M+ annually. 3P brands also grow 2x faster than 1P brands. Data from Scott Needham and SmartScout reveals the shifting dynamics in Amazonās third-party marketplace.
Chinese third-party brands are leading Amazon, with 24.7K sellers earning $1M+ annually versus 15.1K US sellers. Data from Scott Needham and SmartScout shows Chinese sellers excel with newer ASINs (1.7 vs. 4.2 years), lower prices ($26.8 vs. $28.8), and minimal ad spend (56% of US levels).
Third-party brands grow twice as fast as first-party brands, at 8% vs. 4% annually. 3P brands focus on new products (2.8 vs. 3.9 years ASIN age) and spend 246% on sponsored video ads vs 1P.
Can US and 1P brands catch up to their rivals?
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