🌟 A New Chapter at Woowa Brothers
Bum Seok Austin Kim has been named CEO of Woowa Brothers, the operator of Baedal Minjok (Baemin), South Korea’s largest delivery app. The announcement was made on January 2, 2025, by Berlin-based parent company Delivery Hero. Kim succeeds Pieter-Jan Vandepitte, who served as interim CEO since July 2024. With his proven expertise in platform businesses, Kim is expected to strengthen Woowa’s position in Korea’s competitive delivery market.
🚀 Global Expertise Comes Home
Kim’s resume highlights his leadership in launching and scaling global delivery services. He played pivotal roles at Uber and Glovo in Turkey and was the founding CEO of Trendyol Go, a major Turkish e-commerce platform. This international experience aligns with Woowa’s mission of innovation. Pieter-Jan Vandepitte praised Kim’s track record, saying it sets a strong foundation for growth and customer satisfaction.
📈 Driving Growth in Korea’s Delivery Market
Kim emphasized improving the customer experience and exploring new growth areas. Woowa Brothers’ portfolio includes BMart for quick commerce and innovations like delivery robot "Dilly." These efforts reflect the company’s vision of enhancing local commerce. Under Kim’s leadership, the company aims to sustain its lead in Korea’s dynamic delivery sector.
🌍 Delivery Hero’s Global Ambitions
Delivery Hero, Woowa’s parent company, operates in 70 countries and focuses on quick commerce. With Berlin headquarters, the group is pushing for faster deliveries worldwide. Woowa Brothers, acquired in 2021, represents a key asset in Asia. Kim’s appointment underscores Delivery Hero’s commitment to driving innovation and profitability in this critical market.
Will Bum Seok Kim revolutionize Korea’s delivery market?
