The Digital Services Act (DSA) requires providers of online platforms and online search engines to report their monthly active users within the European Union.
Platforms and search engines that have 45+ million active monthly users are classified by the EU as very large online platforms/search engines (VLOPs / VLOSE) and are therefore subject to the legal regulations of the DSA to protect users. DSA requires Moderation transparency, Advertising clarity, Algorithms transparency and Risk management
The latest user numbers show that in addition to typical suspects (Amazon, Zalando, Google Shopping) also AliExpress, Temu and SHEIN are classified as VLOPs.
Over the last six months, Temu reached an average of 75 million monthly active users in the EU!
Top5 marketplaces attract almost 550M monthly active users (MUA. Out of this 290M (~50% of top5) comes from 3 Asian marketplaces. Zalando is the only representative from Europe with 75M in the Top5đŽFuture VLOPs: Notable candidates for future VLOPS are: Ebay (MUA: 39M), Kaufland (32), Asos (31), Vinted (29) and Allegro (26)
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