š Sales Models and Strategies
49% of Amazon 1P vendors now use a hybrid sales model.
56% of vendors stick to an exclusive model with Amazon.
25% of vendors also sell through their own 3P Seller Central account.
11% use authorized resellers, and 8% use both resellers and 3P accounts.
š Amazon's Growth Channel
58% of brands see Amazon as a growing sales channel.
25% report Amazon's growth in line with the category average.
35% see Amazon growing faster than average.
17% note Amazon's growth as much faster than the category average.
š° Profit Margins on Amazon
56% of vendors say Amazon's margins are equal to or better than other retailers.
23% report slightly lower margins on Amazon.
14% state their profitability is significantly lower with Amazon.
š§ Priorities for Margin Management for 2024/2025
58% of vendors plan to delist unprofitable products to boost profitability.
56% aim to focus marketing on high-margin items.
34% are developing channel-optimized SIOC/FFP packaging.
33% intend to raise cost prices with Amazon.
Will Amazon suppliers succeed with these new strategies?
