Fashion & Beauty
Unilever’s AI beauty tools increase 43% sales lift
Unilever’s investment in AI for beauty is paying off, creating immersive experiences for users while boosting sales. In the U.S., Dove’s AI-powered Scalp and Hair Therapist, launched in March, gives scalp-care advice with scientifically-backed responses. BeautyHub Pro, available in Asia, has attracted 3M+ users with selfie-based recommendations. Customers getting AI-driven suggestions are 43% more likely to buy, with basket values up 39%. Despite success, Unilever faces challenges in AI accuracy and reliability, plus layoffs of 3.2K roles by 2025 amid shareholder pressure.
November 3, 2024
