🛒 New AI Shopping Tool
Amazon has unveiled AI-powered "Shopping Guides" to help users find the perfect product based on features they need. The feature is now available in the U.S. on both Amazon’s iOS and Android apps, as well as the mobile website. These AI guides offer personalized recommendations for over 100 different types of products, including electronics, footwear, and skincare items.
📱 Personalized Filters
When browsing products like headphones or TVs, shoppers are given suggestions based on factors like popularity, reviews, and prices. Additionally, the guides provide detailed breakdowns by brand, use case, and connectivity. For example, users looking for headphones can filter options by brand or whether they are wireless or wired. According to Amazon, this new tool aims to simplify the shopping process by offering relevant educational content and user insights.
📊 A Visual Shopping Experience
The AI Shopping Guides take a more visual approach to product recommendations compared to traditional filter menus. Instead of facing a long list of checkboxes, customers can explore product features through visual cards, which highlight customer reviews and key characteristics. However, some users may find the new interface takes up too much space on their screens, and it remains unclear if they will be able to disable the feature.
🛍️ Enhanced Shopping Features
These AI-powered guides automatically appear during search suggestions and are designed to help customers better understand products, especially those unfamiliar with the various features available. Customers can also explore guides based on their recent shopping activity. This move aligns with Amazon’s continued push to integrate AI technology, providing more personalized and streamlined shopping experiences for users.
How will Amazon’s new AI guides impact your shopping habits?
