🔍 Why Amazon is Changing Titles
Amazon announced a 200-character title limit for products on January 3, 2025, effective January 21. This policy standardizes listings across its global marketplaces. Titles with redundant words and prohibited characters like "!" and "$" must comply. Titles exceeding the limit will be flagged for sellers to revise within 14 days. This move aims to simplify listings for customers and create uniformity across product categories.
🛠️ Tools for Sellers
Amazon introduced tools to ease the transition for sellers. The Review Listing Updates interface suggests compliant edits for non-conforming titles. Sellers can make manual updates during a 14-day review period. If not updated, Amazon will automatically revise the titles. This phased approach ensures business continuity while introducing the new guidelines.
📚 Challenges with Established Names
Sellers raised concerns about established names like book titles needing special characters. One forum post questioned how Amazon would handle titles like "Who's Afraid of Virginia Woolf?" Amazon has yet to provide specific answers, leaving some sellers uncertain. The forum discussions highlight the challenges of standardizing diverse product types.
🌍 Broader Policy Updates
This change aligns with other Amazon updates in early 2025. On January 1, new VAT rules for Swiss customers began, and invoice formats were updated for efficiency. These changes reflect Amazon's push for consistency and compliance across its global operations. A seller Q&A session on January 21 will address questions about VAT and title policies.
Do Amazon's new title rules make sense?
