Amazon pledges $230M to AI startups, with $80M for AWS Generative AI Accelerator. The program, partnering with Nvidia, offers startups compute credits and expert support. Amazon aims to catch up in generative AI amid tech rivals.
Amazon is committing up to $230M to support startups developing generative AI applications. Of this amount, $80M will fund Amazon’s second AWS Generative AI Accelerator program. This program aims to position AWS as the top cloud infrastructure choice for AI startups. Most of the funding, including the entire portion for the accelerator program, is in the form of AWS compute credits.
Amazon's accelerator program, in partnership with Nvidia, will provide startups with access to Nvidia’s experts and technology. Startups will also join the Nvidia Inception program, offering connections with potential investors and consulting resources. Last year, 21 startups received up to $300K each in AWS compute credits, totaling around $6.3M.
Amazon is expanding its spending on generative AI. Efforts include the $100M AWS Generative AI Innovation Center and free credits for AI model users. The company aims to catch up to rivals in the competitive AI space. Amazon’s generative AI businesses have reached “multiple billions” in run rate, though it’s seen as having lagged behind competitors.
Amazon faces scrutiny from regulators and internal challenges. The U.S. Federal Trade Commission is investigating Big Tech's AI investments, including Amazon's. European policymakers are also skeptical. Internally, Amazon’s Alexa division has struggled with technical setbacks. Despite these challenges, Amazon continues to push forward, including a $4B co-investment in Anthropic with Google.
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