🎯 Simplifying SQL
Amazon Ads has introduced a game-changer at CES 2025.The SQL generator for Amazon Marketing Cloud (AMC) uses generative AI.It turns natural language prompts into actionable SQL queries.Advertisers can now create complex queries in minutes, not hours.For example, “Find customers who viewed our ads but didn’t buy.”The tool generates code, reducing technical hurdles.It’s a leap forward for audience targeting across Amazon Ads' ecosystem.
🚀 Full-Funnel Power
This tool empowers advertisers across the marketing funnel.AMC connects shopping and streaming signals with audience data.It enables targeting via streaming TV, audio, and digital ads.Advertisers can build audiences for awareness or conversion campaigns.L'Oreal US VP Brendan Frawley calls it a "significant time saver."Such tools democratize data use, benefiting both teams and outcomes.
💡 Innovating Campaigns
The SQL generator fuels creativity and efficiency in campaigns.Tinuiti's VP Robert Avellino praises its impact on innovation.Teams can now contribute more strategically with less technical skill.It accelerates audience testing and expands campaign sophistication.Early adopters report increased productivity and media ROI.
📅 What’s Next?
The SQL generator is part of Amazon Ads' broader AI investments.It joins tools for image, video, and audio creation and campaign optimization.The feature rolls out to AMC customers in early 2025.Amazon continues to push boundaries, blending AI with ad tech.Stay tuned as advertisers explore new possibilities with this tool.
Will generative AI transform ad campaigns in 2025?
