🔍 New Display Method
Starting October 1, Allegro will show product lists for all search results. Previously, users could choose between viewing individual offers or a product list. Now, all listings for the same product will be grouped together, streamlining the user experience and making it easier to compare offers.
💼 Impact on Buyers
This change affects how buyers interact with the platform. According to Allegro, around 70% of logged-in users already prefer the product list format. Allegro reports that this method displays four times more products per page and increases the likelihood of adding items to the cart. The platform anticipates 6M more transactions annually due to this update.
📈 Benefits for Sellers
For sellers, securing the "Top Offer" spot becomes crucial. This position significantly boosts sales, with Allegro estimating an increase of up to five times. Factors determining the Top Offer include price, promotion, quality, seller rating, buyer engagement, and delivery time. Allegro continually analyzes these factors, so the Top Offer can change frequently.
⚠️ Potential Challenges
However, there are challenges. Buyers sometimes find similar products in separate groups due to slight variations like added extras. Despite this, Allegro claims the new method will reduce duplicates and make shopping faster. By refining how products are grouped, Allegro aims to improve user satisfaction while maintaining order among listings.
Will Allegro's new display method enhance your shopping?
