Adidas ups marketing spend by 15% in Q2

By  
Artur Stańczuk
August 4, 2024
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Summary:

Adidas increased its marketing spend by 15% to $781M in Q2 2024. This boosted brand momentum and improved sales. Footwear revenue rose 17%, and overall revenues for the first half of 2024 increased 6% to $12.5B.

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