🔍 A new shopping destination
Zalando, the beloved online fashion giant, is venturing further into the physical world with a new outlet store set to open in Dresden. Located at Prager Straße 8, right across from the Centrum Gallery, this addition promises to be a treasure trove for bargain hunters. With 1,500 square meters of retail space spread across two floors, customers will find themselves amidst a vast selection of discounted items—up to 70% off the original prices!
👗 From digital to tangible
The Dresden outlet marks Zalando's continued expansion into brick-and-mortar stores, complementing its online presence. This store, in particular, aims to offer a solution for items that are challenging to sell online due to limited sizes or high return rates. From women's, men's, and children's apparel to beauty products and a special "pre-owned" section, there's something for every shopper.
🌟 A unique shopping experience
Dorothee Schönfeld, Managing Director of Zalando Outlets, expressed excitement about the opening, emphasizing the unique shopping experience it brings to downtown Dresden. This store will be Zalando's second outlet in Saxony, joining the Leipzig store in offering a distinctive retail experience that combines the convenience of online shopping with the tangible benefits of in-store browsing.
💡 Why Dresden?
Choosing Dresden for its latest outlet, Zalando sees an opportunity to serve a diverse customer base eager for fashion deals. The location, formerly occupied by the Wöhrl complex until 2020, promises high foot traffic and visibility. Zalando's strategy includes enhancing its retail footprint in strategic locations, thereby bridging the gap between online and offline shopping experiences for its customers.
Will you visit Zalando's new Dresden outlet?
