1️⃣ The Launch
Wolt, a Finnish food delivery giant, recently expanded its business model with the launch of Wolt Ads. This new service, debuting after a successful beta period, is designed to increase visibility and sales for over 140,000 merchant partners. According to Catalina Salazar, Global Head of Wolt Ads, the early feedback has been overwhelmingly positive, with partners seeing a notable rise in sales and return on ad spend (ROAS).
2️⃣ Tailored Advertising
Wolt Ads is breaking the traditional advertising mold by integrating ads seamlessly into the customer shopping experience, without disrupting other activities. This strategy ensures that the ads are not only relevant but also a natural part of the user's interaction with the app. Salazar emphasizes the importance of this approach in making advertising beneficial for both users and advertisers.
3️⃣ Diverse Offerings
The platform offers two distinct services: Wolt Ads for Merchants and Wolt Ads for Brands. The former caters primarily to small, independent businesses, making up 86% of Wolt’s partnerships, while the latter is tailored for larger, international brands. This segmentation allows Wolt to address the diverse needs of its extensive partner network.
4️⃣ Future Goals
"Ultimately, we’d love to become the go-to service for growth for all kinds of businesses," says Salazar. With Wolt's expansive reach of 36 million users across 27 markets, the potential for Wolt Ads is vast. Their goal is ambitious, yet with the strong initial performance, the path to becoming a key player in advertising within the e-commerce space is clear.
Will Wolt Ads change the game for local businesses?
