Products moving from low to medium review velocity see a 21% uplift, while medium to high drives 29%. 4-star ratings dominate Amazon’s 98% sales share.
Profitero's latest research proves review velocity drives sales.Products jumping from low to medium review growth saw a 21% uplift.Going from medium to high growth further increased sales by 29%.Yet, 32% of products studied stayed stuck at low growth rates.Benchmarks and active strategies are key to staying competitive.
Fast reviews are game changers for new launches on Amazon.Products gaining 50 reviews in under 2 months saw an 86% sales boost.These products also jumped 5 spots in organic ranking.Slow movers gained only 3 spots, limiting page 1 visibility.Sampling campaigns and genuine review tactics speed up this process.
Ratings matter just as much as review speed.Products with 4+ stars account for 98% of Amazon's sales.Moving from below 4 to 4+ stars increases sales by 16%.Monitoring and managing negative reviews protects your star rating.Ratings + reviews = trust, boosting conversions and organic placement.
What matters more on Amazon: review speed or star ratings?
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