With a TikTok ban looming, creators are shifting to ByteDance's Lemon8. Lemon8 saw U.S. downloads surge 150% in December 2024, but its future also looks uncertain.
As TikTok’s U.S. operations face an uncertain future, creators are turning to Lemon8. This ByteDance-owned app launched in the U.S. in 2023. It blends TikTok’s short videos with Instagram’s aesthetics. Lemon8 had a slow start, with only 1M daily U.S. users by late 2024. However, December saw a 150% surge in global downloads, driven by the Supreme Court’s decision to hear TikTok-related cases.
Lemon8 hit the charts in December 2024, with the U.S. accounting for 70% of downloads, according to Sensor Tower. On December 19, the app gained traction as creators prepped for a potential TikTok ban. Viral videos urged users to adopt Lemon8 as a “backup app.” ByteDance’s backend integration lets TikTok users transfer followers to Lemon8 easily, fueling interest further.
Despite its recent growth, Lemon8’s future in the U.S. remains shaky. Laws targeting ByteDance could impact all its platforms, including Lemon8. Although not directly mentioned in legislation, its connection to TikTok raises questions. ByteDance denies linking Lemon8’s promotion to TikTok’s legal challenges, but users speculate otherwise. Regulatory hurdles might push creators to seek yet another alternative.
The TikTok ban would disrupt millions of creators and businesses, making Lemon8 a potential Plan B. But Lemon8 may face the same scrutiny. Creators like @giannamjoyce encourage users to try the app, yet many remain skeptical. ByteDance’s dominance in social media now hinges on regulatory outcomes. For now, creators and users are left to weigh their options carefully.
Is Lemon8 the future of social media, or just another backup?
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