Explore TikTok Shop’s dominance over Sephora, Shein, and Qurate. Apptopia data highlights time spent and churn stability, while The New Consumer from Coefficient reveals TikTok’s transactional data. Each slide examines trends driving TikTok’s growth.
TikTok Shop thrives despite a looming U.S. ban. Apptopia data shows average daily user time spent at 105-110 minutes, with churn staying stable. Even after the TikTok ban announcement in early 2024, TikTok maintained its engagement, showcasing strong consumer reliance.
By Q3 2024, TikTok Shop spending in the U.S. outpaced Shein, Sephora, and Qurate (HSN/QVC). Indexed data shows Sephora shoppers spending 49% of their Sephora budget on TikTok by October 2024, doubling from October 2023. It’s the fastest-growing e-commerce platform.
TikTok Shop is becoming a key rival to Shein and Temu. Monthly spending among Shein shoppers shifted significantly by October 2024, with TikTok Shop capturing 30% of their indexed spending, nearly matching Temu. Shein now leads by single-digit margins.
Seventy-four percent of TikTok Shop users repurchase products directly on the platform, while 48% also rebuy through Amazon. With a 91% satisfaction rate, TikTok Shop’s loyalty rate surpasses Sephora and Temu, solidifying its place as a leading e-commerce player.
Can TikTok Shop sustain its lead over rivals?
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