🚀 A Step Above: One BLCK Membership
Swiggy, India’s top convenience platform, has launched One BLCK, an invite-only premium membership. Priced at $3.60 for three months, it offers perks such as faster deliveries, exclusive dining benefits, and priority customer service. The program also retains benefits of Swiggy One, like unlimited free deliveries and discounts. Swiggy targets users seeking luxury and efficiency, elevating its brand and redefining convenience.
🍸 Dining & Lifestyle Perks
One BLCK members enjoy complimentary cocktails, drinks, or desserts at select Swiggy Dineout partner restaurants. Partnerships with Amazon Prime, Hamleys, Hotstar, and Cinepolis add value, alongside a free Yatra Prime membership. These collaborations expand Swiggy’s ecosystem, integrating entertainment and shopping perks to meet premium user demands.
📈 Driving Growth with Exclusivity
Since launching Swiggy One in 2021, premium users have spent 3x more than non-members. With One BLCK, Swiggy aims to increase customer engagement across services like Instamart, Genie, and Dineout. According to Co-founder Phani Kishan, this initiative sets “a new benchmark for premium memberships” by combining speed, reliability, and exclusive privileges.
🌟 Exclusive Yet Accessible
One BLCK is rolling out in phases, targeting high-value customers across India. Current Swiggy One members can upgrade, making the program more accessible. Swiggy’s strategic focus on personalization and exclusivity positions it to dominate the premium membership space, fostering loyalty and growth.
What makes premium memberships worth the price?
