📦 Expansion Details
Rite Aid and Uber Eats now deliver alcohol in eight states. This expansion helps Rite Aid serve customers better and adapt to their needs. States included are California, Idaho, Michigan, New York, Ohio, Oregon, Virginia, and Washington. Adults can buy drinks online or via the Uber Eats app.
🗣️ Executive Insights
Jeanniey Walden from Rite Aid and Beryl Sanders from Uber highlight their commitment to consumer convenience. Walden praised the seamless digital shopping experience, while Sanders emphasized the ease of getting more products with just a click.
📈 Market Impact
Uber's focus on non-restaurant deliveries, especially alcohol, boosts its economics by increasing average order values. Since 2023, Uber has expanded its alcoholic beverage selection to attract more customers and enhance their shopping experience.
🔄 Competitive Landscape
DoorDash also increased its alcohol delivery efforts, doubling its alcohol pickup and delivery business from 2021 to 2022. They now deliver in New Jersey, seeking to capitalize on existing customer relationships and increase average order sizes.
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