🚀 Expanding Southeast Asia's E-commerce Horizons
On December 18, Vietnam-based OnPoint announced its acquisition of Thailand's CREA. The partnership aims to strengthen their shared presence in Southeast Asia’s e-commerce market. Both companies serve over 250 brands, employing more than 600 in-house staff and over 1,000 outsourced specialists. They excel in e-commerce operations, including warehousing, livestreaming, and consumer engagement. Backed by SeaTown Holdings, OnPoint solidifies its financial stability and growth outlook, positioning itself to lead the $370B Southeast Asia e-commerce market by 2030, as predicted by the e-Conomy SEA 2024 Report.
🤝 Strategic Alignment for Innovation
Combining strengths, OnPoint and CREA leverage cutting-edge AI tools for marketing and operational efficiency. Their solutions include AI-driven content creation, livestreaming, and personalized consumer strategies. This tech-forward approach enhances customer experiences, making them leaders in Southeast Asia's digital transformation. According to OnPoint CEO Tran Vu Quang, this merger marks a milestone in shaping the future of commerce in the region. The companies plan to empower brands to thrive in this rapidly evolving landscape.
🌍 A Vision for Regional Dominance
With a shared vision for 2024-2030, OnPoint and CREA aim to become the leading e-commerce enablers in Southeast Asia. They plan to tap into a 600M-strong consumer base while expanding social and cross-border commerce capabilities. Their ambition is to set new benchmarks in profitability, scalability, and innovation for global and regional brands, aligning with the region's booming market potential.
📈 The Future of Digital Commerce
Southeast Asia's e-commerce market is expected to grow at an unprecedented pace, reaching $370B GMV by 2030. With this acquisition, OnPoint and CREA position themselves at the forefront of this dynamic industry. This strategic alignment ensures both companies are equipped to address evolving consumer needs, drive growth, and redefine e-commerce in Southeast Asia.
Will OnPoint and CREA lead Southeast Asia’s e-commerce?
