🚀 The Rise of Marketplaces
Marketplaces are now vital for eCommerce success. They empower businesses to offer diverse products, better prices, and operational efficiency. Companies like Saks, Coca-Cola Hellenic, and Henry Schein use this model to meet customer demands while maintaining profitability. This shift underscores the importance of choosing the right marketplace development partner.
🏆 Mirakl’s Leadership Recognized
Forrester named Mirakl the leader in its Q4 2024 Wave™ report on marketplace platforms. Mirakl excelled in 21 of 33 criteria, including AI tools, Retail Media, and seller onboarding. This recognition highlights Mirakl’s ability to simplify complex tech stacks while providing strategic guidance for operational transformation.
📊 The Forrester Wave™ Findings
The report evaluated nine key players in marketplace platforms, comparing their features and strengths. Mirakl stood out for its robust seller network and seamless integration capabilities. Forrester praised Mirakl's comprehensive toolset and advisory services, calling it an ideal partner for businesses aiming to expand and modernize their eCommerce operations.
🔑 Why It Matters
Choosing the right marketplace platform can determine long-term success. Mirakl’s recognition by Forrester proves its ability to support top-tier brands in adapting to the future of eCommerce. Whether for B2B or retail, Mirakl’s offerings position businesses for growth, innovation, and resilience in an increasingly competitive market.
How will marketplaces evolve in 2025?
